If you’re anything like me, you’ve dreamt of having a dedicated studio space since you began photography. It’s a goal many in our industry have, and depending on your location and chosen genre, can be a necessity.
For example, the weather in Michigan tends to be completely unpredictable. Our winters can last for six months, and come with ice, snow, wind, and frigid temperatures. Since I specialize in children’s stylized portraiture, this means that a big portion of my year is spent photographing clients indoors.
When I first began my search, I felt overwhelmed. I’ve thus compiled a list of questions that will help you decide whether a commercial space is right for you.
- Is a commercial space “smart business”?
This may seem obvious, but unless you’re in a position where money does not matter, you need to decide whether acquiring a commercial space will be good for your business. I found it helpful to ask myself a few things:
- Will a commercial studio space help my business grow?
- Does it fit my current and future photography needs?
- Can I meet client expectations through less expensive options (Home studios, renting by the hour, in-home lifestyle sessions)?
- Will it provide me better sales opportunities?
- Will it set me apart from the competition?
Depending on your answers you can help differentiate between a “want” and a “need”. Sure a commercial studio is NICE, but is it NECESSARY?
- What do I want in my new space?
For me, it was all about size and aesthetics. I wanted a place that “fit” with my business and branding, but was large enough to accommodate elaborate shoots. Some of the things I considered in my decision included:
- Location: Will you only search in your immediate area, or are you willing to commute? Where are most of your clients located? Do you hope to gain walk in clientele through storefront? Is there ample parking available?
- Size: Is the space big enough to do with as you wish? Do you need storage? A sitting area? A dedicated sales room and/or office?
- Price: How much are you able to spend?
- Light: If you’re a natural light photographer, is there ample light?
- Aesthetics: Does the space fit with your photography? Can you make changes/improvements? Will clients feel comfortable in your space, i.e is it inviting?
- How much will it cost? No, really?
One thing I did not expect was the little “extras” that quickly added up. For example:
- Utilities: Gas, electric, heat, security.
- Furniture
- Décor
- Other: Refrigerator, microwave, vacuum, cleaning supplies, toiletries, “upgrades” to the space, etc.
All told, I think I’ve spent at least $4000 (in addition to rent and utilities) since moving into my my new space two months ago. It’s shocking how expensive a commercial space can be. It is thus so very important that you ensure that you have enough business and the right pricing to justify your business costs.
- How can I justify the expense/make it work?
Keeping costs down is arguably as important as bringing money in. Therefore, it’s key to figure out ways to “save” and/or help with costs. Some ways to do this include:
- Sharing the space: Can you share your newfound space with other photographers or industry professionals?
- Renting your studio: Could you rent the space by the day/hour when it’s not in use? Win-win for everyone!
- Considering a switch to an in-person sales model: Now that you have the extra area, why not? IPS often brings in more revenue, and will further set you apart from your competition
- Raising Prices: This can be a bit scary. But, if your overhead increases, it might be time to reconsider your pricing.
- Using what you have: A new space doesn’t mean you need completely new things to fill it with. Try to reuse things that you already have. Only spend on the necessities, and slowly add to your studio if possible.
- Will I be happy?
No matter what, the decision to acquire a studio space is a daunting one. Although I am completely thrilled with my choice NOW, part of me frets that I may regret it LATER.
With that said, it’s important to remember why you decided to acquire commercial space in the first place. If you carefully weigh the decision, and consider the above questions, you are bound to come out on top!
Stephanie Lemmon is a photographer based out of the Metro Detroit area. She specializes in children’s stylized portraiture, and often jokes that she photographs little girls in “floofy” gowns that she wishes she could wear. She is married to the love of her life- her “prop builder”- and has three amazing daughters who are the inspiration for much of her work.
In her other life, she is a professor in the field of Homeland Security. She uses her experiences and her passion for teaching to assist other artists in their photographic journey.
Find Stephanie on the Web: Website / Facebook
