If you didn’t know, social media is now perhaps the number one marketing tool in the world. From Instagram to Facebook to Twitter, TikTok, and Snapchat, these apps allow you to reach millions of individuals. Guess what, all with one click.
So, if you’re a photographer, social media is definitely on your mind. It allows you to connect with clients and display your works. However, building your brand using social media is not always easy. You must have heard complaints from other photographers about not getting noticed on these platforms.
Well, this is because using social media to build your photography brand requires strategy and commitment. We’ve got to say that this isn’t always easy. However, we’ve got you covered. In this post, we’ll tell you eight social media tips that will help you improve your online presence.
- Pick the Right Social Media Platform
Most people often miss this out. However, it is one of the most important social media content strategies for photographers. First, you need to consider available social media platforms and choose the one most suited for you.
For instance, people are more likely to go to Instagram than LinkedIn for photography content. So, it only makes sense that you prioritize your Instagram account when creating content.
Of course, that doesn’t stop you from having a LinkedIn, Twitter, Facebook, and TikTok account. In fact, we advise that you create an account across all these platforms.
2. Create a Compelling Profile
If you’re wondering how you can promote yourself as a photographer, then the next answer is here. You need to create a compelling profile. This social media tip is important because this is the first thing everyone will see about your brand.
So, use relevant keywords in your profile, include your professional website, use professional banners, and include the necessary hashtags. Remember, you don’t want a shabby profile. Instead, you want to appear professional to the photography community. To get started with professional social media banners, checkout these free 80 social media banners.
3. Opt for the Diversification Strategy
It can be pretty attractive to focus on a particular niche of photography. However, what this means is that you would be depriving yourself of clients and followers from other niches. We bet you don’t want this.
So, our social media tip is to offer a large variety of photography. Clients love the flexibility, and this ensures that you’re seen as vast. Produce content across different areas and schedule them uniformly.
4. Produce Quality Content
So, how do you introduce yourself as a photographer on social media? By producing quality content. This is so important that you’ll find it across most social media tips.
For people to engage your profile, they expect value. They expect informational, entertaining, and optimized content. Therefore, it would be best if you pay attention to producing it.
More importantly, as a photographer, you want to capture beautiful images using the best cameras. You want to provide a sneak look into your studio and equipment. Finally, you want to show social media users what a day at the job looks like.
All these will help you keep followers intrigued. The shares, likes, and comments that will follow will help you boost your brand profile.
5. Engage Your Followers and Interact with People
This is perhaps the most important of all the social media tips you’ll be getting. You need to interact with social media users and engage your users. You can easily achieve this by regularly posting inspiring and photography-related content.
Also, contribute to photography discussion on the timeline, organize giveaways, and ask questions. All these will ensure social media users are aware that you exist. Once they do, they are more likely to follow you.
6. Stay Consistent
Some start on a good and emphatic note, then disappear for weeks. If you’re using our social media tips, then you don’t want to be like them. So, ensure you are consistent and always available.
If you’re busy, you can employ a social media manager to help you with this. Otherwise, use various tools to make things easier for you. For instance, you can use social media scheduling tools such as Tailwind, TweetDeck, and Loomly.
7. Improve Your Art
It might seem unrelated, but improving your photography skills is closely linked to a better social media presence. This social media tip helps you to produce impressive social media content. More importantly, people get attracted to your brand when you’re known to create magic.
So, focus on getting better as a photographer and get to know more about lighting, organization, and camera setting. All these will ensure you can produce eye-catching content that will stun social media users.
8. Share Testimonial
This is the final trick from our list of social media tips. You need to let social media users know you’re good at what you do. And what better way to do this than through reviews from clients.
So, regularly post those nice reviews you get from previous clients. This will improve public confidence in your services and your overall appeal. Great, right?
In Conclusion
While others might be struggling, you don’t need to experience the same difficulty. You can always use our social media tips to promote your photography business. This way, you can make your brand visible to over 4 billion social media users and make more profit. Don’t forget to do one better and introduce your colleagues to these social media tips.