Featured Photographer: Sallykate Photography

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Sally Molhoek is a wedding and portrait photographer, based out of Dallas, TX and an avid traveling photographer, as well as mom to five children ages 3-13, and wife of 16 years. We here at BP4U are long-time fans of Sally and are so excited to be featuring her today on our blog!  Keep reading to see some of her amazing work and to learn a little more about her. 🙂

“Hi!  I’m Sally, and I am a lover of light, joy, whimsy and authenticity, and I am absolutely giddy about human connection and expression, which I see all around me, all the time, in the faces and lives of my husband and five beautiful children.  I love dreaming, reading, traveling and coffee. I hate cold.”   
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When did you first realize you wanted to be a photographer?  I started fiddling with the manual functions after my fifth child was born in late 2010, and caught “the bug” almost immediately.  I was begging my friends to model for me as early as January 2011.
When and how did you start out in photography?  In 2010, I started out like a lot of people – just wanted to take better pictures of my kids.  I joined a couple photography forums, read dozens of books and tutorials, and found like-minded friends who weren’t afraid to give me constructive critique.
How would you describe your style?  I call is “lifestyle portraiture” – a whimsical, colorful, spontaneous approach to portraiture, and always in good light!
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What’s in your gear bag? I have a Canon 5d Mark iii, 70-200mm, 50mmL, 85mm, 17-40mmL, Tamron 28-75mm, 100mm macro, lensbaby and fisheye.  Plus some OCF gear and probably leftover wedding favors and/or crumbs. 🙂
One lens you can’t live without? The 70-200mm.
How did know when the right time to start charging was? I waited to start a full-fledged business until I felt relatively secure that I could deliver a solid gallery every time.  
How much did you charge for your first session and how much are you charging for the same type of session now? My first sessions were $100 for the whole CD (I know, ducking and running).  Now the session plus full gallery (with a print credit) is $1750.
How did you market yourself when you started out? I had relative success with Google adwords and Facebook, but within a year or so, I was getting more business through WOM.  
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We are going to play a game…Name the first person that comes to mind when you think of… Write down the first person, no cheating!!

·           Newborn photographer: Nghi Le Photography

·           Wedding photographer: Amber Anderson Photography

·           Lifestyle photographer:  Pinkletoes Photography

·           Most inspiration person: Kate T Parker

Name the first thing that comes to mind when you think of: 

·           Prop vendor: goodnight mouse

·           Photography Book: Understanding Exposure (Brian Petersen)

·           Photography Blog: Zoe Berkovic

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Did you go to school for photography or were you self- taught? If self-taught, what helped you the most?  I went to school for Fine Arts, which helped IMMENSELY with understanding things like composition and color theory.  I learned most of the photography and photoshop basics from Scott Kelby books and many hours logged on photography forums.

What has been some of the hardest things to overcome in your business?  I’m way too nice and a big huge pushover.  I give in pretty easily.  I am getting better, but I just get so attached to everyone, I want to hand them the moon, and I am always surprised when it bites me in the bum.

Do you have any tips for photographers just starting out? Take your camera EVERYWHERE and take as many opportunities as you can (without driving your family too crazy).  If you see a location that looks pretty, write it down or snap it with your iPhone, and make an effort to go back and try it.  Find people to go on photography “playdates” with you and look for opportunities.

If for some reason you couldn’t be a photographer what do you think you would be?  I would probably still be painting crafts for children’s bedrooms, which is what I used to do.  

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What’s the best lesson in photography (business or shooting) that you’ve learned so far? Find YOUR voice.  Be inspired by other people, but ultimately, you’ll never feel accomplished as an artist if you only ever do what you see from others.  Consider what you want to do, and say, with your work, and then work with all your might to make it happen.

What are your thoughts on props?  Keep your props simple and have them make sense.  Ask your clients before the session what matters to THEM and try to work tasteful, simple props into the session.  But don’t go overboard.

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Find Sally on the Web: 

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