Is it your slow season? Are you not having many sessions or bookings right now? Get back on your current and potential clients’ radars! Here are some steps how! These tips will help to increase your shareability and start getting more traffic to your page.
- Re-release new season welcome packets.
Every season (once a quarter), release a welcome packet for your studio. Update the photos to some of your new work. If your pricing has changed, make sure to update that as well.
By updating the images in your welcome packets, you are giving your clients an opportunity to be featured in your magazine. This is a great way to get some buzz going about your business. Everyone loves being able to brag about having their images published. I’m a photographer. But if the photographer who took my family photos came to me and they said that we are featured in their new magazine, you better believe I’d be sharing it on my Facebook, Instagram, and everywhere else I could possibly bring it up in conversation.
- Re-post old blog posts.
Go back through your old blog posts and re-release them on your page. All you have to do is change the publish date and it will bump it to the top of your blog. This will show your sessions/weddings circulating throughout the blog to bring new content to readers who may not scroll through your whole blog to get to the older posts.
It will also give you the opportunity to reach out to your old clients and have them promote you by sharing the post on their social media sites.
- Feature clients on your blog and social media sites.
This is not the same as republishing old blog posts. For this type of article, you want to feature the family (senior/wedding/etc.) more than you are featuring your work or the actual session. Post photos from your session together throughout the post to showcase your work, but you want to talk more personally in this post. Ask your clients questions relating to their family. What do they like to do together? What types of sports or other programs are they involved in? What is their favorite vacation spot?
You may be thinking, “Who wants to read personal details about my clients?” These are posts that your clients’ friends and family will like to read. Remember though, the goal is to get content that other people will share. If you feature a family, they’ll be excited and they’ll share it.
- Take photos of your own life and write about personal experiences.
I booked a client one time because I blogged about my Twilight obsession and her interests were the same as mine. She literally booked me because she thought it was fate that we both love Twilight. People who can relate to you and like the same types of things that you like are more apt to book you. They are the ones who you will gel with the best and they will be drawn to you if you let your personality show. Don’t be afraid to share photos or stories from your life. Just make sure not to cross the line of professionalism whenever you share these types of personal details.
- Release outtakes or never been posted photos.
Go through past sessions/weddings and pick out photos that you didn’t include in blog posts or sneak peeks or photos from behind the scenes of your work. These are photos that people haven’t seen on your social media before so they look like new images. Make sure to tag your clients whenever you post photos of them because this increases your chances of shares.
- Host a ‘favorite images’ contest on your blog.
This is something you can do once a month, once a quarter, or once a year. Go through and pull one image from each session/wedding that you do during that time period and make a blog post about it. Post something like, “These are my top 30 images from my January – March sessions.”
Make up some rules to the contest and only promote it on your blog. You don’t want to get in trouble with violating rules of social media sites. Email past clients who are included in this post and let them know that you’re running a contest of favorite images and whoever has the most votes will receive a free canvas image. This is incentive for them to share it.
Don’t forget to label the photos by number and tell everyone to leave the number that they are voting for in the comments on the blog.
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