Are you a pet photographer looking to book more pet photography sessions? You’re in luck! Today we are talking all about how to market your pet photography sessions!
7 Ways To Market Your Pet Sessions
1. Market your pet sessions by posting about them on ALL your social media sites, even on your personal page.
Facebook reach can be low on the business pages, make sure you are directly sharing to your personal page as well.
Here’s some sample Facebook posts for you to use for your pet photography business. You can copy and paste these directly from our blog and use them.
Pet Photography Facebook Posts:
Tips/Interactive
- Did you know we do portrait sessions with your favorite furry companion? We like hairless pets, too! Cats, dogs, rabbits, birds, lizards — we photograph them all! Contact us now for info or to book a session.
- When did you adopt your furry friend and what made you pick him or her if you had to choose between several?
- Not quite sure what goes into one of our pet portrait sessions? We’ve got answers for all your questions. Give us a ring or shoot an email our way! you@youphotographystudio.com / 555-555-5555
- How did you guys decide on the name you picked for your pet? Does it have any special meaning to you?
Hard Sales
- *WHISTLE* Get this! We’re holding a (percentage) off promo on all pet portraits booked now through the end of the month. Get Spot or Fluffy in on the action by calling us at 555-555-5555!
- This ought to make your tail wag! We’re hosting a PETS ONLY themed mini session on (date). We only have (number) of slots left at (price), so email us at you@yourphotographystudio.com to book!
- Show off Sparky in your home with one of our handsome gallery wraps or poster prints! These look great on any wall and in any room AND they’re currently (percentage) off through the weekend!
Sneak Peeks
- I could just melt. Isn’t (animal’s name) the cutest thing you’ve ever seen in your life? I was grinning all day long after this pet session!
- Love this shot from my recent pet portrait session with (name of pet) and (his/her) owner, (client name)! We had so much fun.
- How awesome is it that my job includes hanging out with adorable, rockstar (dogs/cats/type) like (pet’s name)?
- If I could have, I would have totally taken (Client’s name) (cat/dog), (animal’s name) home with me to hang out for a few more hours! Look at (those/that) (fur/eyes/ears/paws/belly).
You can get more statuses in our 700 Facebook Statuses Made Easy
2. Email your clients that have a pet.
Email your clients that have a pet, let them know how much you love having them as a client and let them know more about your pet photography sessions. If they are a VIP client, offer them a special on a pet session. Make sure to include your pet welcome guide as PDF in the email or include a link to your pet welcome guide in the email.
Tutorial Videos: How to turn a welcome packet or client guide into a pdf.
We suggest printing our welcome packets through Magcloud. There is no minimum order you have to place and they are VERY reasonable!
Don’t have a Pet Welcome Guide? Don’t worry we have you covered! This Pet Magazine Welcome Packet Template is an absolute must-buy. Not sure what to say? No problem! We have even included sample text in the guide so all you need to do is change out your studio name and basic information. We have taken care of the rest for you!
Here’s a sample email for you to use. You can copy and paste this email directly from our blog.
Subject: We love pets!
Hi (insert name):
I am a huge fan of working with pets! I wanted to take a quick second and let you know about our pet sessions that we are now offering. These sessions are so much fun! You can check out more of our pet work here (link to your pet portfolio). We have a guide all about these sessions we are offering, you can check it out here (link to your pet welcome guide). As a VIP client you will get (insert %off or $ amount off) off a pet session! If you have any photography questions, please don’t hesitate to call, text or reply back. We are here to help you. Thank you so much for taking the time to read this and I wish you nothing but happiness!
Best wishes,
Signature
Company Name
Website
Phone
You can get 116 pet email templates in our PET SESSION WORKFLOW EMAILS MADE EASY
3. Email your pet clients and clients that have a pet about your upcoming pet mini sessions.
Email your pet clients and clients that have a pet, let them about your upcoming pet mini sessions. This is a great way to market your pet photography mini sessions.
Here’s a sample email for you to use. You can copy and paste this email directly from our blog.
Subject: Upcoming pet mini sessions
Hi (insert client name)!
We just wanted to let all of our VIP clients know about our upcoming pet mini sessions! As a VIP client you are the first to know about all of our mini sessions that we offer and have the first chance to book spots for our pet mini sessions. (Insert i.e. the location, the date, the time slots that are available for the pet mini sessions, etc.). We would love to work with you and your fur baby again, hope to see you at our mini session event!
(Insert pet mini session specials you are offering here).
Have a great day!
Signature
Business Name
Website
Phone
Here are some pet mini sessions for you to start offering.
Puppy Cake Smash
This is similar to a one‐year‐old baby’s cake smash session, but instead you have a one‐year‐old fur baby eating cake for their birthday! If you are getting the cake for this session, make sure it has doggy‐approved ingredients. These days, there are many gourmet pet bakeries (barkeries!), so consider this an opportunity to collaborate and network!
Puppy Milestones
Set this up in your studio or at an outside location, and follow the same milestone timeline for newborn sessions. Only instead of capturing a growing baby, you’re photographing the stages of a puppy growing up! Take pictures on the following: 3 months, 6 months, 9 months, one year.
Do you need more pet mini session ideas? You can get more pet mini session ideas from our 740 Mini Session Ideas, Locations + Prop Ideas!
4. Reach out to local pet boutiques, pet stores, etc. by email.
Reach out to local pet boutiques, pet stores, etc. by email, say hello and let them know more about your pet sessions and see if they would like to network with you. Networking is a great way to market your pet sessions.
Here’s a sample email for you to use. You can copy and paste this email directly from our blog.
Subject: We love your (insert company/product/service)
Hi (insert business name/business owner name):
I am a huge fan of your (insert company/product/service)! We are a photography business in the area and just wanted to introduce ourselves. We would love the opportunity to work together sometime. Please let us know if there is any photography service we can help you with. We love doing shoots for promotional materials, social media and/or to freshen up your website! You can check out more of our pet sessions here (link to those specific sessions). We have a packet that goes over tips and commonly asked questions about this type of photography. Let us know if you would like for us to send it over. Either way, we wish you nothing but tons of success in (insert your area)!
Best wishes,
Signature
Business Name
Website
Phone
5. Reach out to those you know already that have a pet.
This one is easy peasy and chances are… you can go on your Facebook page right now and tell me 20 people who have a pet! Right? You literally thought of a ton of people when I mentioned this right? Well, these are also people you can email or message! Don’t leave this group out of the mix.
If they do not respond back, do not keep messaging them. Chances are these are people you are actually already familiar with. The goal is not to “sell” them, it’s to “inform” them. Be helpful, set yourself up as the photography professional – that way even if they don’t need your services now, later on, they know they can reach out to you with questions.
You can send the same email as before but just change it up a bit.
Subject: We love pets!
Hi (insert name):
I am a huge fan of working with pets! I wanted to take a quick second and let you know about our pet sessions that we are now offering. These sessions are so much fun! You can check out more of our pet work here (link to your pet portfolio). We have a guide all about these sessions we are offering! If you would like for us to send that over – let us know! If you have any photography questions, please don’t hesitate to call, text or reply back. We are here to help you. Thank you so much for taking the time to read this and I wish you nothing but happiness!
Best wishes,
Signature
Company Name
Website
Phone
6. Set up a booth at pet friendly fairs and festivals.
Setting up a booth at pet friendly fairs and festivals is a great way to market your pet sessions. Have a ton of your pet work displayed at your booth so people can see your pet photography. Make sure to take copies of your pet welcome guide to pass out to everyone who visits your booth. A pro tip: have treats at your booth for the dogs as they walk by, this is a great way to talk to some pet owners about your pet sessions. (always ask permission before you give a pet a treat, you never know if they are allergic.) You could even offer a pet bakery to go in with you on this. That would be a great way to network with a pet business!
7. Reach out to NEW pet companies in your area such as dog trainers, dog walkers, pet groomers, etc.
Reach out to new local pet businesses in your area, say hello and let them know more about your pet sessions and see if they would like to network with you. Networking with as many businesses as you can will help grow your pet business.
Here’s a sample email for you to use. You can copy and paste this email directly from our blog.
Subject: We love your (insert company/product/service)
Hi (insert business name/business owner name):
I would love to meet up with you sometime and hear more about your business! We are a pet photography business in the area and just wanted to introduce ourselves. I would love to extend my photography services, and do a session (insert incentive, half off, on the house, etc.) for (insert company name) to welcome you into the neighborhood. If you would be interested in this, please let me know when you are available for me to come by.
Welcome to the neighborhood!
Signature
Company Name
Website
Phone
Want more pet photography tools to help your pet photography business? Check out our Pet Photography Department.