Here’s some tips and tricks on how to find photography clients through Google.

 

FINDING CLIENTS ON GOOGLE:

I find clients on Google through AdWords and optimizing my site for the locations where I want to shoot. So on my website I’ve built pages specifically for each city or town or location that I’m interested in shooting. So there’s my main website that you go to. Then there are also landing pages that I’ve built for Calgary, Jasper, Banff, Lake Louise, Emerald Lake, so that when people are searching for these locations specifically, these pages are going to show up better than my main website.

 

 

CREATE SEPARATE LANDING PAGES:

I like to create separate landing pages because it allows me to keyword effectively for each city. These pages look similar to my main page but are keyworded differently and show different images specific to the area.

See some examples below:

http://www.envphotography.com/banff-wedding-elopement-photographers/

http://www.envphotography.com/planning-canmore-elopement-photography-wedding/

http://www.envphotography.com/lake-louise-wedding-photographers-elopement/

 

If you’re looking at an area where you’ve got ten cities within a four-hour radius that you’re willing to travel to, then build landing pages and keyword for each of those cities. It’s going to help you show up better for people who search for those cities. So, if you’re not sure what Google AdWords is, open up Google and I’ll show you. When you search Google, you’ll see usually at the top, there are one to three spots. They’ve taken away the side ads now, but those are ones they add. So you’re specifically showing up, if you pay enough, for people to find so they’ll click on you.

 

 

Pay Per Click:

So if you’re not ranking on the first few pages naturally, if you’re willing to pay for a click, you’ll show up when people are searching for photographers in your area. I’m paying so that I’m paying up on page one with an ad because I don’t rank well enough for Lake Louise yet.

 

It’s one way to show up in the city that you live in, even if your website isn’t optimized enough yet. You do have to pay for it. You set your bid. Generally, I’m paying $5.50 per click to be on page one to get people to come to my website. It could be that you pay $1 if you’re not in a high traffic area that everyone’s scrambling to get page one for. You could pay $10 per click if you’re in an even more high demand area.

 

Want more information? Head on over to the BP4U store and check out  How To Make 6 Figures in Your Wedding Photography Business. ENV Photography is amazing at business and she has so many ideas (we pulled these ideas from that guide).  Even if you’re not a wedding photographer – you will get ideas for your portrait business! I love her ideas on using contests to grow your business and so much more!